This year in 2022 Facebook rolled out their update with profile video disappearance since February 7. It was one of the highest used features of Facebook.
However, gradually till now at the half of the year Facebook has executed a few more major updates. Also, added advanced new features. All the features that come along with new updates are user centric as well as business.
In this article we’ll share the Top 15 Amazing Facebook Updates in 2022 You Must Know to get the most out of it. Whether you’re an individual user or entrepreneur you don’t want to miss it. So, without further ado let’s jump right into it.
Create Multiple Accounts on Facebook from one Account
Meta brings the latest update in July 2022. They added the feature of creating up to 5 accounts from one single account. Currently it is against the Facebook policy. But the changes are coming all the way. According to the company it will create more engagement on Facebook.
It is still on test. During this phase, users who are enabled to use this feature will be able to create separate accounts with different names. It is not mandatory to use the main account’s details for creating multiple accounts.
“To help people tailor their experience based on interests and relationships, we’re testing a way for people to have more than one profile tied to a single Facebook account,”
Facebook spokesperson Leonard Lam
Facebook pay has changed to meta pay. It has all the previous features as Facebook pay. Users who already had a Facebook pay account don’t need a new Meta pay account. It will automatically shift into it.
As per the statement of Mark Zuckerberg, Meta pay is warming up to be the digital wallet for the metaverse. It’ll offer the user more functionality than payment control in VR (virtual reality)
Introducing new translation AI NLLB-200
Language is everything. It is the bridge to build connections. It is the key to self-expression and understanding better. That’s where meta is working with the motto: No Language Left Behind (NLLB)
Their latest AI NLLB-200 can translate up to 200 different languages of the world. It includes obscure languages as well. The translation accuracy of NLLB-200 is more than 70%.
From now on Facebook feed, and Instagram caption you’ll get fresh translations from any languages including African and Asian. This is a great initiative to connect people in one.
New 3D Meta Avatars Store with famous brands
Introducing the 3D Meta Avatars was one of the coolest updates brought by Meta. All the avatars are fully customizable. They are usable to meta cross platforms as well.
The recent announcement from Mark Zuckerberg about launching Meta Avatars Store adds another cool spark to the Meta users.
Amidst the awesome features the most striking one is, you can dress up your Meta avatars from famous clothing brands like Balenciaga, Vogue, Prada and many more.
You can purchase the dresses from the Meta avatar store and use them on both Instagram, Facebook, and Messenger. Are you missing this feature?
Meta adds 6 new monetization tools for creators
Well creators on Facebook and Instagram are going to love it. They’ll get all the bucks right into their pocket.
Meta is working more toward creators to attain and hold them instead of losing like other platforms. That’s why they expanded the monetization tools for creators.
Mark Zuckerberg says, “Rolling out more ways for creators to make money on Facebook and Instagram — and sharing updates that will help creators build for the metaverse. We’re heading towards a future where more people can do creative work they enjoy, and I want platforms like ours to play a role in making that happen.”
He further added that creators on Facebook and Instagram would directly get the money. The company wouldn’t hold any share on it until 2024. Previously it was 2023. Additionally, fan subscriptions, badges, etc. would also be free for creators.
Next is interoperable subscription. It lets the creators on Facebook and Instagram provide access to paid subscribers from other platforms to special Facebook Groups intended for them only.
Then comes Reel. Meta introduces reels play button program. From now on the creators would be able to cross post the reels and monetize them there.
Facebook Stars feature is amazing. It lets the creators monetize their streams and receive purchased stars from the fans during the steam. If the creators are eligible, they’d be able to learn right from their stems and reels.
The next addition is the content marketplace. Here creators and brands can filter through their offers and projects within a specific folder in Instagram
The last one is Digital Collectibles. It enables the creators to cross post on Instagram and Facebook. Soon it’ll introduce cross posts for stories as well.
Facebook users can now create Reels from existing videos
Meta is now getting more focused on video creation. They are introducing new ways to explore the possibilities of it. So, from now on Facebook users can upload existing videos using Creator Studio.
Users can share the video immediately or schedule them for later. Are you using this exciting reel feature?
Facebook adds new tools to help Group admins grow and manage communities
Facebook introduced new tools for group admins. It focuses on maintaining the group culture. Now group admins get alerts if harmful conversations take place in their group. Another feature allows administrators to control the speed of a contentious discussion by limiting the number of posts per day that group members may make.
Meta to give advertisers more control over feed ad placements
Meta is more intensely working on to provide more control over feed ad placements. As per new trial updates, it’ll analyze the content design to give access over where their ads are shown.By the year of 2023 Meta will expand the control more. The ads then would appear on reels, stories, discover pages, and more.
Meta to consolidate automated ad products under Meta Advantage
Earlier this year meta announced that they will gather up all the automated ad products under meta advantage. It’ll give the advertisers easy access to the products. Because, the sole focus of Meta advantage is to bring all automated tools in one place.
Goksu Nebol-Periman, Vice President of Product at Meta, says,
“Automated ad products help to improve the performance of your ads by relying more on machine learning, such as automatically finding the more relevant audiences or ad placements,”
Meta Advantage divides these tools into two kinds of products:
Advantage: You can personalize particular elements of your manual campaign setup using advantage tools. You can modify the Detailed Targeting choices, for instance, according to your audience.
Advantage+: Advantage+ has the ability to completely automate a campaign’s flow. It can also automate a crucial stage of a campaign that has been manually set up, such placements or creatives. The next step in the development of Facebook’s automated ads.
Meta expands monetization support for Reels
Earlier this year Meta said, “We believe that creators who do the hard work of crafting and promoting original content should be rewarded in distribution, growth and monetization,”
They also say that they are continuously working to bring new possibilities for creators to reach more users and get more out of it. They added the new challenge feature. It recycles each month. And the payout is based on completing the challenges.
Introducing Features to Quickly Find and Connect with Facebook Groups
Meta introduces new ways to organize facebook groups. The added sidebar lets you quickly find out the list of groups. From there you can get your favorite ones as well. You’ll also get an overview of the latest activity of you with the group. What you’ve been missing, what’s going on, and more. Additionally, you can pin your favorite post to highlight it on the group. Are you using them all?
Helping Creators Build a Business Now — And for the Metaverse
Last but not least, meta is not only focusing on now. With every update and adding feature it is taking us all one step ahead to the future. It is now letting creators build relationships with the fans across various platforms.
Meta is also helping creators to collaborate on branded content. Day by day they are providing more and more opportunities to earn. All of the things are holding people to the platform and heading toward the metaverse. Are you on board with us?
Well it is only half of the year. We’re expecting more exciting updates from Meta. What about you? Let us know in the comment section below.
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